Jalgaon-based, North Maharashtra located, Kankariya family owned Navjeevan Super Shop and Navjeevan Plus branded grocery chain of supermarkets started off as a 25 sq.ft. road side shop. The shop was started by Zumbarlalji Kankariya who was 15 at the time. He named it Navjeevan, meaning new life after he acquired a provision store of the same name.As the Jalgaon township grew, the sales and goodwill of Navjeevan increased, and by the 1980s it was the top-selling kirana store in Jalgaon. Renovation of the store in the year 1980 and the introduction of free home delivery service, apart from the quality of goods, were the keys to its success in the town.